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THE SPORTS ECONOMY / 1984–1985

Rodeo made December a sporting season

How Las Vegas competed for the National Finals Rodeo—and why the people behind the deal mattered.

A bid with money behind it

The official NFR history describes a contest with Oklahoma City that reached a tied PRCA board vote in December 1984. President Shawn Davis cast the deciding vote for Las Vegas. The Las Vegas proposal included guarantees of $1.8 million for competitors and $700,000 for stock contractors. The finals moved to the Thomas & Mack Center in 1985.

NFR Experience / Las Vegas Events · How the National Finals Rodeo came to Las Vegas (opens in a new tab)

The casino and the cowboy world

Benny Binion’s Hall of Fame profile identifies his role in helping bring the NFR to town and his recognition as the PRCA’s ProRodeo Man of the Year in 1985. His involvement shows the importance of relationships connecting the local casino business to the wider rodeo community.

ProRodeo Hall of Fame · Binion, Benny - ProRodeo Hall of Fame and Museum of the American Cowboy (opens in a new tab)

A recurring occasion, not just a building

The history suggests a broader lesson about the sports economy. An arena supplies a place to compete, but a recurring championship can give visitors a reason to return at a particular time of year. To understand that value, follow the event, the people who attend and the businesses that organize around it—not only the capacity of the building.

ArenaLV perspective

Follow today’s event separately

The historical bid figures describe the 1980s. Current performance dates, tickets, prize funds and related events should be checked with the organizers. The ArenaLV calendar links to official NFR information and other rodeo and bull-riding events in the Valley.

See rodeo and bull-riding listings

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