Sturm’s role shows why a fight-city history needs more than promoters and boxers. As an MGM entertainment and sports executive, he worked on the resort side of negotiations that brought Tyson, Holyfield, De La Hoya and other major attractions to Las Vegas.
His Keep Memory Alive biography identifies a role in presenting the 2015 Mayweather–Pacquiao event and in developing MGM’s relationship with the UFC. Television productions and concerts were also part of his programming responsibilities.
In 2018, MGM announced that he would form Las Vegas Live Entertainment and Sports and work with the company under a consulting agreement. His career makes the connection between an arena calendar and the wider resort business concrete: booking, broadcast exposure, hospitality and the choice of events all shape how a building earns its place in the city.
Career landmarks
- MGM · Former entertainment and sports president
- 2015 · Mayweather–Pacquiao event
- 2018 · Consulting-company transition
Read the sources
Keep Memory Alive · Sturm biography ↗Open source
MGM · 2018 leadership transition ↗Open source