Wired reported on an internet company’s plan to place its address on Evander Holyfield’s trunks ahead of his Las Vegas meeting with Lennox Lewis. Don King’s approval was part of the arrangement. The small story captures a larger commercial change: the televised athlete could carry a technology advertiser into a global boxing broadcast, extending the event’s business beyond the arena and the ticket.
THE ORIGINAL SOURCE
Filling Evander's Ad Hole
Wired
Read at Wired (opens in a new tab)The article describes a proposed advertising arrangement at the time, not proof of a current sponsorship.
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