Chris Mannix’s profile follows Bob Arum as an active dealmaker late in a long career. One revealing Las Vegas example comes from the 1985 Hagler–Hearns promotion: the fighters and their teams travelled on an extensive publicity tour, using an aircraft supplied by Caesars Palace.
The detail connects the resort to the commercial work that happened before fight week. A major card needed publicity, distribution and relationships as well as a compelling matchup. Arum’s account also shows how rivalries and negotiation shaped boxing’s calendar. The article’s discussion of fighters and possible matches belongs to 2012 and should not be mistaken for a current fight schedule.
Arum, one of boxing's most powerful promoters, still hustling
Sports Illustrated
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